In 2013, Lonelyleap were approached by IWC Schaffhausen, to work with NBA star Carmelo Anthony on a brand piece to promote their line of luxury watches.

Filmed in New York, the final piece journeys throughout the city, listening to Carmelo's views on style, fashion and life.

View more of our work at
lonelyleap.com

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twitter.com/lonelyleap

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