The fully integrated Nike ‘Make The Difference’ is the first communication for the 2010 football season.
Ultimately a player that Makes The Difference wins football matches. Yet it isn't always simply about scoring fifty-yard free kicks, or dribbling round half a team. In fact, you can Make The Difference all over the pitch. It can be a pass, a dummy run, a few words at half time, a moment of courage, or simply wanting it more than the next guy.
The launch spots feature Rooney, Ribery and Arshavin.