When comes to crashing CUNA's Governmental Affairs Conference in Washington, D.C., each year, nobody does it better than The Cooperative Trust's James Marshall. Actually, he better because he's the leader of this bright-eyed group looking to know all things credit union. So we invited James on the program to get an inside scoop on how to do this feat properly to gain the necessary knowledge and exposure for this group of young professionals to pass on the CU word to their Gen Y peers.
James tells us that this year The Cooperative Trust has a record number of attendees "crashing" the CUNA party, so be on the look out for a much larger group this year. I'm sure they will be hard to miss. James also provides us with the goals The Cooperative Trust has in attending this year's GAC, along with all the events they will go to and people they will meet. So if you see these young individuals, go up to them and start talking a little CU shop. They are sponges eager to learn and pass on the word to their friends. We gotta get younger to sustain our success.
And many thanks to James for staying up late in England to conduct this international interview. Enjoy!