Two personas from my thesis, Michelle and Derek, meet again face-to-face at the interactive wall at the State Farmers Market. She is viewing a farm’s profile and products. She can see the physical relationship of the farm to the market, view related media (photos and videos posted by the farm and customers), and find out who is working at the farm's booth at the market that day. Derek has been shooting some photos at the market and comes to the wall to upload and edit them. He sees the farm Michelle is researching and gives their strawberries a word-of-mouth recommendation.