Why haven't you created a web video to promote your business? Is perfectionism and fear driving your procrastination? Don't worry about getting it perfect. Save the polish for your nails -- upload one today and try another tomorrow.

Immediacy, authenticity and intimacy are more important that production value. Your video is the start of a conversation. Keep it short. Pick one topic. Have fun. Talk to the camera like you chat with a new customer or a friend. Your quality will improve with each new video you create.

On the web - as in long division - it's good to show your work.


Editors note: Our friend Matt Dibble reminds us not to forget the most important C of web video: Content. Have something interesting, important or compelling to say - then find a quick, honest and personal way to deliver it.

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