In 2011 we created the #1 commercial of Superbowl XLV. Pug Attack was the Grand Prize finalist in Doritos' "Crash The Superbowl" competition. It aired to 110 million viewers and on Dallas' jumbotron to a packed stadium. It was rated the #1 commercial by USA Today's Ad Meter, the most Tweeted after the game, and slam-dunked Ace-Metrix's list of audience engagement criteria, including most remembered and most effective. It was also rated the #1 spot by young adults.