PARLEY PROUDLY ANNOUNCES:
HAPPY OCEANS! HAPPY LIFE!
PHARRELL WILLIAM CURATES A COLLABORATION BETWEEN BIONIC YARN, G-STAR RAW AND PARLEY FOR THE OCEANS TO TURN PLASTIC INTO DENIM
New York Fashion Week, February 8th - Pharrell Williams, Creative Director of Bionic Yarn, announces ‘RAW for the Oceans’, a long-term collaboration between denim brand G-Star RAW and Bionic Yarn. Together they launch the first collection made with recycled plastic from the oceans in stores August 2014. In the setting of the American Museum of Natural History, the partners present The Vortex Project, an initiative by Parley for the Oceans in collaboration with Bionic Yarn and Sea Shepherd Conservation Society to remove plastic from the oceans and recycle it.
RAW for the Oceans is a G-Star collection that will be made with Bionic Yarn created out of plastic recycled from the oceans. The collaboration is a long-term creative exploration, where both parties joined forces to innovate denim and to make a serious impact against plastic pollution. In addition to the joined seasonal collections, G-Star will integrate Bionic Yarn material into its product lines where possible.