The Ideal Client ( films explore what makes for a productive, creative and harmonious designer-client dynamic.

Here we sit down with Rob Mitchell of copywriting agency We All Need Words ( who tells us about the perfect client relationship.

The Ideal Client was created with Represent (, a recruitment agency and design career service which matches visual designers and design managers with design studios.

First Broadcast ( is It's Nice That's dedicated audiovisual channel; for more information email

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