Trek Bicycle wanted a refreshed brand video to set the stage for the launch of their new Trek Factory Racing team. The client directed us to bring people and performance together, using only existing footage and photographs, to create a new era of Trek's brand.
Creative Director: Tony Maurer
Art Director: Damian Strigens
Writer: Charles Nevsimal
Account Supervisor: Sally Siegel
Original Music: Damian Strigens
Producer and Editor: Me
All photography and footage courtesy Trek Bicycle Corporation.
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