Killnoise is a Swedish group developing stylish state-of-the-art earplugs for use in
noisy and loud environments. Their earplugs not only lessen noise – they kill it.
Inspired by this very graphic benefit, Serviceplan Campaign Hamburg created
a unique mailing, perfectly reflecting the product's benefit: a box of ammunition.
Handmade in limited numbers and sent out to loyal customers only, the laser
engraved, wooden box contains 12 KILLNOISE earplugs, each placed inside
a real bullets cartridge.

Serviceplan Campaign, Hamburg
ECD: Maik Kähler, Christoph Nann
CD: Hendrik Schweder, Marc Vosshall
AD: Felix Hoffmann
CW: Lukas Weber

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