Once again, 2013 was a crazy year for the internet. From the weird and wonderful to the flat out bizarre. How could we celebrate all the internet has to offer and create a fun way to share our excitement with the world?
We created a digital riddle in the form of an illustration. It artfully and mysteriously incorporates 20 internet events from the year 2013. Our challenge to the web community: figure out the 20 “things” hidden in the illustration.
Our simple illustration had become a digital phenomenon.
At the start of the campaign, tens of thousands of visitors went to the site, and started tweeting, posting, commenting and writing articles. Within the first 24 hours alone we hit over 30 million impressions in the social web.
Musik: rgm studios Frankfurt
Sprecher: Scott Martingell