Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans? If you are spending money on digital advertising, you could be unknowingly wasting a large portion of your dollars, because if no humans saw your ad, there will never be conversions to sales.
In this free 30-minute Biznology® webinar, you’ll find out about the many forms of digital ad fraud. We will then discuss how you can protect your ad spend from such fraud and also optimize your campaigns to target real human customers and therefore improve your actual ROI.
Special presentation sponsored by BarnRaisers, GaggleAMP, Marketing Science Consulting Group, MENG (NJ Chapter), and Unison
Dr. Augustine Fou is Founder and Advanced Technical Forensics expert at Marketing Science Consulting Group, Inc. He has served clients in digital marketing and strategy for over 17 years. He was the former Chief Digital Officer of a group of agencies within Omnicom and Digital Lead at McCann Worldgroup.
You can view Augustine's slides here: slideshare.net/sa/0459cca78977df2404db42811bb6789a