What are personas, and how can we use them to design better products?
This video, prepared for the Information Behavior online course offered by the University of Washington's Information School, provides an overview of this core UX tool. Discussed are:
- The qualities of a good persona, and its power to gather consensus
- Getting data for your personas by identifying and talking to real users
- Zeroing in on user characteristics and goals that shape behaviors
- Putting it all together into a document your team can use to validate product decisions