Through my 'Behind The Brand' video series I've been able to chat to some fascinating and select brands about what makes them tick.
In this latest instalment I was invited to the Parisian HQ of French fashion label Le Coq Sportif to see just where the magic happens.
2013 was a huge year for the brand, both across footwear and fashion, with some exciting collabs really helping to put the 'Sporting Rooster' back on the radar so in this interview it's a chance to hear how the brand plans to keep acknowledging it's rich history to keep pushing forwards. 2014 should be a huge year for Le Coq Sportif, so hit play to hear their story in their words.

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