Sony has spent thousands of hours making amazing pieces of technology by combining the best of Sony's innovation and expertise in video and audio hardware with lightweight, premium design. But none of this matters until someone actually does something with all this technology.

This global campaign is about inspiring people to go make great things with a computer. Sony VAIO is made for artists, writers and makers to help make the vision in their heads tangible. Effortlessly and stylishly. From the initial spark, to polished execution, Sony VAIO has the tools to support all manner of creativity.

We produced a 60 second TV spot that is all about people using Sony’s new pen to write, draw and doodle by hand. We also produced print executions that portray creators standing next to what they created using their VAIO computers. There are also several web films that feature the VAIO Duo developer, an overview of the new stylus pen's capabilities, and a showcase of all of Sony VAIO's new line of touch enabled computers.

Creative Director: Tota Hasegawa, Caleb Jensen
Copy Writer: Andrew Miller
Art Director: Shane Lester, Marek Okon
Designers: Marek Okon
Account Executives: Kuki Hirotaka, Mai Fukue
Producer: San Takashima
Photographer : Chris Hornbecker
Client : Sony

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