For the release of Canal's new TV channel - Series, we were asked to Create a series of idents and on screen branding for the forthcoming channel.
The video includes a selection of behind-the-scenes footage, work in progress tests, and a selection of final idents from the project.
Remaining sensitive to the other Canal+ channels but addressing Series' broadcasting of primarily drama series, we used grids and pixellation to communicate the theme of repetition and of the archetypal genres found in drama programming.
Using show footage from programmes broadcast on the channel, we constructed edits based around Genres such as Action, Crime, Comedy & Fantasy. Then in an attempt to reduce these genres down to their base elements, we pixellated the edits, creating a set of visceral identities, each tailored to a specific genre of programming featured on the channel.