I directed this viral for Carlton Draught where we actually dropped a car from 14,000 feet from a small cargo plane! During the filming I even had to jump out the back of the plane and follow the car down to the ground!! A small team filmed the live event from a helicopter, the ground, from inside the plane as well as every skydiver had a camcorder of sorts! We even mounted a disposable camera and transmitter onboard the stricken car! Needless to say this was a funny job with some challenging moments! Enjoy! From Clemenger BBDO Melbourne key creative was Ant Keogh.