Directed by Noah Harris
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When quality speaks for itself and over 10,000 KIA customers want to tell the world just how much they love their KIAs, why not let them? In this new spot for KIA and Innocean Worldwide UK, Blinkink’s Noah Harris does just that, creating a series of films based around real customer reviews, and returning to his animated-paper technique on a grand scale.
Starting with a single review posted on the KIA website, Noah builds an intricate post-it-note installation of real reviews of the KIA Sportage and the KIA cee’d, creating the big picture of what KIA owners really love about their cars, from the eye-catching KIA design to the joy it is to drive one.
Created in Noah’s slick and graphic signature style, this is a seamless mixture of live action, time lapse, and stop-frame animation, and has been used across KIA’s print, digital and retail communications.