The craft of artist designers (as opposed to engineer designers) — is to design an artefact that both functions — a house stands up, a toaster toasts bread — but also communicates. Not just what it is and how to use it but what it means to people. We read the difference between a house and a hospital, a medicine bottle and a perfume bottle.
There is a language of architecture, of products, of graphic communication that people may not be conscious of but they read it. Is there yet a language of interaction design?
And if so, can we teach it to our colleagues?