"why bottled?" was a proposed campaign against bottled water for the 2008-2009 Aspen Design Challenge. "why bottled?:environment" film short is only one aspect of this campaign, focusing on the destructive effects bottled water has on the Earth. I created a simple, yet vibrant, animation of a character who witnesses these effects first hand and then questions why he drank from a bottle in the first place. Intended to be screened on TV and advertised across multiple platforms from small mobile devices to LED sports-stadium screens, it aims to generate public awareness of the water crisis and bottled water as its biggest contributing factor. Consider these facts:

• In 2006, it took 900,000 tons of plastic to produce the bottles for bottled water in the U.S. Of those used plastic water bottles, 86% were thrown away or littered and NOT recycled.

• The manufacture of every ton of polyethylene terephthalate (PET) produces around 3 tons of carbon
dioxide (CO2) and is the standard material used for bottling water. Studies show that in 2006, the bottling of water created more than 2.5 million tons of CO2.

• With all transportation and material costs considered, the total amount of energy embedded in bottled water can be estimated to be as high as filling a plastic water bottle one quarter full with oil.

• It takes 3 liters of water to produce 1 liter of bottled water.

(source: pacinst.org/topic /water_and_sustainability/bottled_water/bottled_water_and_energy.html)
audio: Four Tet's "As Serious As Your Life"

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