Last week, Jeff Melanson and David Kruta flew to Madison, WI to shoot a Sony “Make.Believe” spot, teaming up again with up-and-coming Los Angeles director Eli Stonberg. The spot follows MediaWorks founder Dave Chaimson, as his “bright idea” is sent through a plug, into a cable that snakes off to various laptops, TVs, cameras and other devices which his class is learning to use. Read more at

Music: Mew - "Beach"
Agency: Arcade Creative Group

Premiering at CES 2010.

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