Last week, Jeff Melanson and David Kruta flew to Madison, WI to shoot a Sony “Make.Believe” spot, teaming up again with up-and-coming Los Angeles director Eli Stonberg. The spot follows MediaWorks founder Dave Chaimson, as his “bright idea” is sent through a plug, into a cable that snakes off to various laptops, TVs, cameras and other devices which his class is learning to use. Read more at enkistudios.com/2009/12/eli-stonberg-makes-believe-with-the-goodman-community-center-challenges-steadicam-operator-jeff-melanson/
Music: Mew - "Beach"
Agency: Arcade Creative Group
Premiering at CES 2010. Sony.com