January 2010 celebrates the 10 year mark of ELECTRIC in the Action Sports Industry and kicks off the next decade with the signing of renowned surfer Dusty Payne. Dusty just celebrated his 21st birthday with a WCT qualification and also becomes the first surfer ever from Maui to qualify for the WCT. The hype has already started for Dusty to bring a new level of surfing to the tour.
Dusty has appearances in surf films like Modern Collective and Volcom’s BS!, where he was awarded “Performance of the Year” at the 2009 Surfer Poll Awards. He has three major magazine covers in 2009, the runner up to Joel Parkinson in the 2008 Hawaiian Triple Crown of Surfing, and the winner of the $50,000 Kustom Air Strike.