Changing behavior is challenging. Keymoment is a key holder designed to increase the frequency of taking the bike instead of the car. To do so, it creates friction and choice, but in a light way. It is an example of what we call "pleasurable troublemakers" – transformational objects based on a particular Aesthetic of Friction.
In short, this aesthetic aims at creating friction (mainly through choice) to highlight and suggest behavioral alternatives to established routines. However, it does so in a light, often naïve, understanding or even ironic way. While these objects know what is good for you, they also understand all those moments, when changing something seems just not possible.
Check out how the Keymoment works.