Moment Factory was approached by the NFL and world-renowned event organizers PPW to create Super Bowl Virtual Theater, a spectacular multimedia show projected on the outdoor façade of Macy's Herald Square in New York, on the evenings leading up to Super Bowl XLVIII.

Located in the heart of New York City, this projection mapping show is a main attraction of “Super Bowl Boulevard”, a series of football-themed events spanning thirteen-blocks along Broadway, from 34th to 47th Street. For four nights, the eight-minute show is projected multiple times on the iconic Macy's storefront, a surface of 3390 square feet. NFL fans are treated to a stunning mix of 2D and 3D animation effects mixed with a plethora of archival NFL footage ranging from 8 millimeter to digital.

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La NFL et PPW ont confié à Moment Factory la conception de Super Bowl Virtual Theater, un spectacle multimédia projeté sur la façade du Macy's à New York, dans le cadre du Super Bowl XLVIII.

Présenté en plein cœur de New York pendant quatre soirs, le spectacle de huit minutes compte parmi les principales attractions du «Super Bowl Boulevard», un événement qui investit Broadway entre les 34e et 47e rues quatre soirs précédant le Super Bowl. Déployé sur une surface de 1033 mètres, Super Bowl Virtual Theater se compose de séquences d’animations 2D et 3D et inclut des éléments d’archives de la Ligue nationale de football, allant de la pellicule 8 mm au support numérique.

momentfactory.com
superbowl.com
ppwinc.com/

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