credits: TBWA\Paris X DAN Paris X \Else
Due to the 1st round's success, TBWA Paris and SNCF have decided to make a 2nd round for "Le Défi Ingénieur". This time, the serious game, entirely built in 3D, uses a low poly treatment. It reminds of the video gaming world and goes further with the experiential concept. This game has triggered a huge video production to set the 10 challenges in order to enrich its user experience.