Produced for Velocity
Velocity is an enterprise Demand Signal Repository (DSR) and analytics solution that integrates POS with forecasts, shipments, demographic and syndicated data to produce action-oriented insights for improved retail profitability.
Animation and Illustration: Shannon Kohlitz
VoiceOver: Doug Myers DougMyersVoice.com
Kohlitz is a full services video and animation production company located in Ann Arbor, MI kohlitz.com
We helped Velocity create this animation to tie to SAP’s DSiM Video to expand on their services of demand data streaming. Working closely together, Velocity and Kohlitz came up with the visuals of a fast car and the gas it runs on, to represent Velocity's collaboration with SAP and how that relationship gave it's customers the best experience in assessing their retail data. After conversing with Velocity and referring to the script they provided us, we created a storyboard and concept art for Velocity's approval. Velocity made several changes but then we were off animating! Music was selected by the client from a stock music site and voiceover was arranged with Doug Myers who graciously let Velocity supervise during the recording to be sure the recording was just right. The project was thereafter smoothly developed with feedback from Velocity on the 75% and 90% review stages.