To help build credibility in their digital payment offer, Barclaycard needed tools to confidently communicate in an increasingly digital space. We transformed their static brand into a digital-first visual identity system, helping build greater coherence by stripping away complexity and giving ‘the open world symbol’, Barclaycards’ signature visual asset, a more prominent role throughout the system. We introduced new identity assets and principles, specifically for motion and interaction, ensuring Barclaycard communications could flex in tone, from informative to inspiring, across all platforms.
See the full case study here: movingbrands.com/work/barclaycard
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