Once the third largest selling drink in the UK, SunnyD became the fourth most hated brand after negative press coverage revealed its low juice content, high sugar and palm oil and stories about children turning orange after drinking too much. SunnyD was sold by P&G and the new brand owner spent three years working with a steering group of British mums to reformulate the product. New SunnyD was now all natural. With none of the nasty ingredients, could the public forgive it? Our brief was to somehow bring SunnyD back from the dead.

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