Marketing content is everywhere we look. Different pieces of content serve varying purposes (such as thought leadership, lead generation, etc.), but the overall outcomes — to help your customers solve problems and increase revenue — should always remain.
So, where to start?
Join Patrick Cahill of beep! Directed Voicemail and Meredith Lawrence of Polycom, Inc. for a free 30-minute webinar exploring best practices for aligning content with tactical sales activities.
Here is a preview of what you'll learn:
-How to develop content that sales can utilize to close more deals
-Why collaborating with sales is crucial
-How to conduct strategic outreach to prospects