SIU was born as an idea, an intuition about world of sewing. As we like to say it is not merely a product but a platform for stimulating innovation. All started from the existing tagging-gun, we decided to use the small double T headed pin as a project statement.
Union, Creation, Experimentation, these are the words that describe up our philosophy.
Once created the physical product, then our approach is to launch collaboration with fashion schools and stylists, to initiate a process of learning and experimentation. Transform an ignored object into a sewing method was our main goal, likewise to start a revolution into the sewing world, changing uses and meaning of the gesture itself.