National Car Rental "Bringing Balance" :30 - 3D Illustrated Cinematic

“Bringing Balance.” This spot was brought to life by the use of dynamic 3D camera movements throughout the animation.

In conveying this spot’s central concept, which revolves around the delicate balance between work and leisure, it was important for ASB to stay true to Cannonball’s creative vision. This vision entailed the incorporation of 180-degree camera flips, also known as a Boom-tilt, within the animatic. Keeping that idea in mind, we knew harnessing the magic of 3D would allow us to seamlessly display this camera movement. The adoption of 3D animation for this animatic also allowed Cannonball to explore various camera timing and camera angles during the animatic phase. As a result, this strategic approach not only enhanced the deliverable, but also resulted in time and resource savings when it came time to shoot the final production for Broadcast.

In essence, the “Bringing Balance” 3D cinematic is a testament to the power of collaboration and Animated Storyboard’s cutting-edge 3D technology.

This successful campaign was also built out by Cannonball for broadcast, streaming, digital, radio, and print.