To help relaunch the newly remodeled Madison Square Garden and show off their deep relationship with New York City, Delta Airlines came to MKG and Helios. Their vision was to create a captivating and compelling digital signage experience that would provide them a platform to tell personal, relevant stories about their past, present, and future as it pertains to the region. As part of the launch, Helios Interactive and MKG created a custom back-end Content Management System that allows for real-time updates on weather, transportation, and social media feeds. The system also allows Delta and MKG to keep the stories fresh and exciting, with updates and unique playlists being created daily. The display has become a centerpiece of one of the most iconic sporting venues in the world.