Branding tells your customers everything about your company and your product, or at least it should. Your logo, your web content, even down to how you answer your phone should all be part of an effective branding strategy. At this Fridays @ the Corridor, we broke down the elements of an effective branding strategy for you and came up with some solid advice for those just starting out or others looking for ways to improve their brand identity.
First Brian Compton, Lewis Pulse, took us through how your brand should sound - understanding your audience, web content and messaging, and ultimately how you speak to your customers. Next Brian Zimmerman, cre843, focused on how you look – understanding your visual identity, creating your logo with color palette and font choices, to establishing your ultimate look and feel.