The 2012 APDL Lecture Series 'Side Project' uncovers and explores the inspiration that exists outside the world of design.
On the 31 October 2012, Shane Thompson (2012 Queensland Smart Design Fellow) asked Kevin Finn (TheSumOf) about the projects he undertakes outside his primary work practice, how these extra-curricular activities transfer across disciplines, and how they enrich all sides of life – both work and play.
Kevin is an internationally recognised graphic designer. Having begun his career in Dublin with the studio that produces all the design material for Irish rock legends U2, Finn left Ireland to explore the world. This led him to Saatchi Design, Sydney, where he held the position of Joint Creative Director for seven years, winning numerous national and international awards, including a D&AD Yellow Pencil and a Type Directors Club Judges Choice.
Following this, he set up TheSumOf, an independent design studio which for the first three years was based in Kununurra - a remote town in Western Australia. Finn is also the founder of Open Manifesto, Australia's first journal of critical writing on graphic design culture, which includes contributions from Edward de Bono, Noam Chomsky, Stefan Sagmeister, Paula Scher and Peter Saville, among many others.
The 2012 APDL Lecture Series 'Side Project' was supported by Arts Queensland in the Department of Science, Information Technology, Innovation and the Arts and proudly endorsed by QUEENSLANDERSIGN™, an initiative of the Queensland Design Council.