JBM was commissioned to produce the awards ceremony. JBM was responsible for managing and producing the overall design, concept, stage design, branding, marketing campaign to guest hospitality and management. Abu Dhabi General Secretariat of the Executive Council (ADGSEC) is a central administrative authority that is responsible for the development, preparation and establishment of policies and strategies for consideration by the Executive Council of Abu Dhabi. The award model is based on the European Foundation for Quality management (EFQM), a model applied by several countries across the world to assess the performance of public and private sector organizationl.
Thirty five government entities have applied for the award, which is divided into three different categories: the excellent government department; the excellent technical/managerial project and excellent employees.
The Abu Dhabi Award for Excellence in Government performance is aimed at enhancing overall government performance in order to allow the services provided to the public in Abu Dhabi to compete with services in other countries and nations. The award program provides an opportunity for government entities to understand best practices and gain expertise in government excellence. The program also provides healthy competition for entities to achieve the excellence level desired by the emirate of Abu Dhabi, in order to rank amongst the five top governments in the world.

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