Milan, 23 February 2014. As the stage lights up, a customized black matte Chevrolet El Camino appears at a vintage gas station. The car door opens and British actress/pop star Rita Ora descends, decked out in studs and cowboy hat, and gives a high voltage performance kicking off the PHILIPP PLEIN women's fall/winter 2014/2015 fashion show. Legendary super model and international celebrity Naomi Campbell appears on the catwalk to introduce the new collection, Philipp Plein's personal homage to the American Dream. A grand finale of fireworks that engulf the El Camino, followed by a huge explosion on the mega led screen mark the end of the show in grandiose Texan style.
Following the inauguration of the New York showroom and the Miami boutique in 2013, PHILIPP PLEIN will continue the US expansion in 2014, opening flagship stores in Los Angeles, New York and San Francisco.