The Synergy of Mobile, TV and Twitter in an “Always on World”
Jean-Philippe Maheu, Managing Director, Global Brand & Agency Strategy, Twitter
The world today is always on and always connected. Mobile devices and Twitter have revolutionized the TV viewing experience forever. Twitter was born mobile and is now the second screen and force multiplier for TV. The power of the combination is clearly demonstrated through significant increases in audience engagement for marketers, content creators and technology platforms. JP Maheu will share the latest insights and best practices for the "always on" TV x Twitter opportunity that is here today and coming soon.
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