It’s no secret that the way consumers watch TV content is evolving and changing. TV S.M.A.R.T., a new research project by Viacom International Media Networks (VIMN), provides a deep understanding of how and why TV viewing is changing around the world, and what advancements in distribution mean for how viewers engage with and consume content. The study also identifies the emotional and functional benefits that viewers gain through different screens and access points.
Through TV S.M.A.R.T., VIMN gained unprecedented access into the lives of viewers, getting an immersive and nuanced understanding of what drives their TV watching behavior/preferences. The project followed a multi-layered approach and connected with over 27,000 respondents in 32 countries.