This is a first-time partnership between EA and MSN for an MSN homepage takeover, which thrusts the viewer behind the wheel of Need for Speed SHIFT. After clicking on the SHIFT banner, which is shaking and rattling in its placement, it starts to take over the page. As the driving scenes get more intense, more of the page breaks away, until finally, like with the TV spot, you feel all the fear, excitement, and emotion of being in control of a loud, fast driving machine.
