Frustration. The powerful emotion that forced Rob Symes to board a plane to the US and interview the smartest minds of our generation. He met Nobel Prize winner Daniel Kahneman, the guys behind Moneyball, the CEO of Saatchi& Saatchi and NASA rocket scientist Sig Mejdal.
Rob asked, why are businesses focusing on the wrong thing?
Instincts vs Numbers. Intuition vs Data. Human vs Machine. Mind blowing statements. He got the mind blowing answers.
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