Short video documentary co-produced by Materials & Methods and Converse. Documents the fabrication, transport, and installation of the main rooftop signage designed by Jeff Grantz of Materials & Methods for Converse's new World Headquarters in Boston.
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BOSTON, MA. 10 foot tall letters spanning 80 feet atop the future site of Converse’s global headquarters at 160 North Washington Street in downtown Boston. Positioned across from the TD Garden, Converse’s rooftop sign completes the Gateway to Boston for the 200,000+ daily commuters entering Boston from the Zakim Bridge.
The sign was designed by Jeff Grantz of the Boston-based design firm Materials & Methods, working with Converse and Jennifer Carpenter Architects, to reflect the architectural history of the building. The materials and means of fabrication are informed by the time period of the building’s original construction. The existing nine-story building was built in 1907 in the art deco style and historically was used for a variety of office and other commercial and industrial uses. Fabricated by Poyant Sign of New Bedford, the letters exterior reference the copper patina details of the buildings existing copper trimmings while the interior of the letters has a rusted corrugation to compliment the building’s brick façade.
Last January Converse announced plans to relocate its world headquarters to Boston’s Lovejoy Wharf, on the same block as the former offices of the Boston Rubber Shoe Company that also founded by the Converse family. Originally founded in Malden in 1908, Converse is returning home to the greater Boston area.