Eastpak - Built to resist, my story. Extended promotion

For YCN's design competitions myself and James Morgan took on the project of creating a short story revolved around the young student in the city and his eastpak bag. The promo aims to highlight just how important the bag is to the character in the city he lives in. For this project i predominantly worked in Final cut pro x to create the edit. Extra features such as the title were created in After effects. The over all edit was aimed to promote a young/vibrant and edgy style for the 'urban insider', which was the character description put forward by Eastpak in their brief.