Video for the direct mailing campaign DIESEL Bday, in line with the current DIESEL fashion concept #DIESELREBOOT, the creation coming up from destruction.
We took the most boring classic and expected birthday symbol just to destroy it at the rhythm of electronic, synthetic and harsh music elements combined with the melodic symphony and sweetness of the waltz, emphasizing the violence and irrationality of the cake destruction.
The waltz was composed like a traditional and classical symphony in triple time of the late 1700s.

Direction: PiBe
Creativity: Wunderman
D.O.P: Marco Casino
Music & Sound FX: TapTempo Studio

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