From January 14-16, 2014, the 23rd edition of PREMIUM presented its best brand portfolio yet, marking a successful start into the Autumn/Winter 2014/15 season. The service-geared concept of PREMIUM, the exceptional brand lineup of 900 international labels and around 1,500 collections, as well as the show’s new structure all enjoyed consistently positive reception.
New visitor records were set this season, starting from the very first day of the trade show. On that Tuesday, January 14, the highest number of first-day visitors was recorded. On the following day, Wednesday, January 15, all previous records in terms of overall attendance figures were blown out of the water.
With a visitor increase of nearly 20% over the last season, PREMIUM once again proved its relevance on an international level. The overall proportion of international visitors reached 72%, and growth from overseas as well as a slight increase from Eastern Europe were registered.