BubbleConf 2013 (bubbleconf.com)
The story of Sketch, with occasional bits of advice - Pieter Omvlee
“This is a talk about how we at Bohemian Coding built Sketch, and how we did it carefully and slowly. We'll discuss building products in general, and how we ended up getting recognition and are suddenly trying to go up against Adobe.
Related to that, we'll have a look at music and design and try to get to grips with the fact that we're just not good at doing certain things. There are no magic tricks, but working hard and not taking yourself too seriously can get you a long way.”