Cramer-Krasselt’s idea is simple and elegant. An idea that literally fits in the palm of your hand. Using a blend of live action and CG we helped tell the stories of how Landmark Credit Union helps customers to accomplish their goals. While the idea is simple, executing it to look effortless took quite a bit of planning, choreography, and… well… effort.
Client: Landmark Credit Union
Advertising Agency: Cramer-Krasselt
SVP Group Creative Director / Art Director: Jim Root
Associate Creative Director / Writer: Sandy DerHovsepian
Executive Producer: Brian Cooper
Senior Producer: Craig Clark
Account Supervisor: Taylor Kaine
Production Company: Sarofsky
Executive Creative Director: Erin Sarofsky
Managing Director/Executive Producer: Steven Anderson
Creative Director: Stefan Draht
Head of Production/Producer: Joel Signer
Producer: Andrew Rosenstein
Line Producer: Patrick Fischer
Director of Photography: Brian Schilling
Finishing and VFX Supervisor: Cory Davis
Senior Editor: Tom Pastorelle
Junior Editor: Jesus Diaz
Assistant Editor: Henry Smalstig
Technical Director: Tanner Wickware
Animation Lead/Animator/Designer/Compositor: Jon Gallo
Animator/Designer/Compositors: Anthony Palermo, Travis Hawthorn
Modeler/Designer: Danesh Taraporevala
Animator/Compositors: Craig Minchinton, Sean Skube
Storyboards: Brian Vincent Rhodes
Designers: Jake Thomas, Andrea Braga
Color Company: Nolo Digital Film
Colorists: Mike Matusek, Elliot Rudmann
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