One of the biggest developments in recent years for Internet marketing is this concept of content marketing. Another way to call this might be “thought leadership,” where you take a specific area of expertise and drive it home with a lot of blog writing, a lot of video and a lot of webinars and so on. This approach is called content marketing because content is what people want and this is what Google wants you to produce.
Google, because of their algorithms, has changed the ball game in terms of what constitutes a good web site. A good web site is something that people want to read. People, not just search engines, not robots. Good content marketing does that. It plays into that strategy. It allows you to produce content that people want to read and they will end up coming to your site, attending your webinars, watching your videos and really understanding what’s important.
This allows you to build a relationship with consumers of your content, and, once you’ve establish this relationship as a trusted expert, you’ll have a much easier time making a sale down the road.