We developed all the spots in stopmotion, devoting most of the time to modeling in clay the letters and figures that would form each step of the animation.
~
Desarrollamos todas las piezas en stopmotion, dedicando gran parte del tiempo al modelado en plastilina de las letras y figuras que formarían cada paso de las animaciones.

CREDITS

Client:
SONY ENTERTAINMENT TELEVISION
Brand Partnership & Innovations
Creative Manager:
Laura Armas
Art Director:
Andrea García

Directed by:
Beta Studio

Produced by:
Beta Studio

Creative Direction:
Luis Montenegro Lafont
Executive Production:
Caroline Heredia
Cinematography:
Luis Montenegro Lafont
Production Assistance:
Ana Reyes
StopMotion Animation:
Victoria Fernández
Luis Montenegro Lafont
Play-Doh Modeling:
Ghonso
Victoria Fernández
Post & Color Grading:
Beta Studio
Thanks to:
Arq. Cuartoymitad
Camera "Making-of":
Clara «The Dog»
Editing "Making-of":
Erika Silvestri

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