We developed all the spots in stopmotion, devoting most of the time to modeling in clay the letters and figures that would form each step of the animation.
Desarrollamos todas las piezas en stopmotion, dedicando gran parte del tiempo al modelado en plastilina de las letras y figuras que formarían cada paso de las animaciones.


Brand Partnership & Innovations
Creative Manager:
Laura Armas
Art Director:
Andrea García

Directed by:
Beta Studio

Produced by:
Beta Studio

Creative Direction:
Luis Montenegro Lafont
Executive Production:
Caroline Heredia
Luis Montenegro Lafont
Production Assistance:
Ana Reyes
StopMotion Animation:
Victoria Fernández
Luis Montenegro Lafont
Play-Doh Modeling:
Victoria Fernández
Post & Color Grading:
Beta Studio
Thanks to:
Arq. Cuartoymitad
Camera "Making-of":
Clara «The Dog»
Editing "Making-of":
Erika Silvestri

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