Project: Prudential - Asia House Pan Asian Film Festival Opener
Client: Jack Morton / Prudential
Music and Sound Design: Box Of Toys Audio
Prudential PLC are sponsoring the 2014 Pan-Asia Film Festival and we were asked to provide the audio for a short film that would open each screening during the festival. Each scene is based around objects and symbols that represent iconic Asian cinema in an bid to empathise with a conversant audience.
Our initial thoughts were to reference each film with an equivalent sound or melody (the toy piano melody from Nobody Knows, for example). This approach was eventually surpassed by a bell and piano melody that nodded towards Asian themes yet remained non-generic and modern. Sound effects took on subtle abstract tones and made sure to make use of the extended frequency range of a cinema sound system.
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