Project: Prudential - Asia House Pan Asian Film Festival Opener
Client: Jack Morton / Prudential
Music and Sound Design: Box Of Toys Audio

BACKGROUND /
Prudential PLC are sponsoring the 2014 Pan-Asia Film Festival and we were asked to provide the audio for a short film that would open each screening during the festival. Each scene is based around objects and symbols that represent iconic Asian cinema in an bid to empathise with a conversant audience.

APPROACH /
Our initial thoughts were to reference each film with an equivalent sound or melody (the toy piano melody from Nobody Knows, for example). This approach was eventually surpassed by a bell and piano melody that nodded towards Asian themes yet remained non-generic and modern. Sound effects took on subtle abstract tones and made sure to make use of the extended frequency range of a cinema sound system.

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