A feature documentary by LOVA Nantenaina
Just for the time of a film, let's have fun reversing the roles...
Let's imagine it isn't for the economists anymore to demonstrate their sustainable development model, but for the farmers, artists, craftsmen, and streetwise venders of all kind to showcase their skills and their unique reality, to apply during a time of crisis.
Welcome to Madagascar, that great island where we prefer proverbs and ancestor's picturesque speech over mathematical formulas.
The film is structured as a KABARY, the Malagasy traditional oratory. To create a KABARY, we must observe nature and people’s habits, and then deduce proverbs which are essential tools to convince the audience.
With soil, some people grow rice or vegetables. From used cans of condensed milk, others make toys, oil lamps or maracas. Here, the film is made from images and sounds, through steps and assembly stages, as the protagonists create their objects or their show.
Faced with adversity and daily struggles, the Malagasy way of life is a mix of creativity, music, joy of living, fraternal support, and above all, a sense of creative recycling. These are the key to ADY GASY!